How to Choose a Website Design That Best Represents Your Business

Websites are online storefronts to showcase your products and services. When choosing a website design, you want it to satisfy customers and represent your business.

Your brand values will serve as a starting point when building your site. You’ll also need to consider the visitor’s experience. Every design feature should achieve a component of your overall website goal.

With more ownership over your design, you can illustrate your business in a unique way. Here are 5 fundamentals to analyze when choosing a website design for your eCommerce site.

1. Design for Emotion



Every single day, humans experience multiple emotions. External factors can influence customers, sparking feelings of happiness, sadness, or anger. When they visit your site, it’s your chance to direct them to a positive emotion.

Effective emotional design will ignite a sense of pleasure and security for your visitors. It draws you in like a child in a candy store.

2. Design for Storytelling



When designing for storytelling, the aim is to capture your audience’s attention and persuade them to view more pages with the promise of value. Enticing visitors along the way means they spend more time on your site than your competitors.

Think of your homepage as the appetizer where potential customers can immediately see your brand values. The main course is the additional pages of your site, like the blog or product pages. It’s not necessary to tell a grandiose story on every inch of your site. Storytelling can take shape in your choice of fonts, icons, and buttons. Word choice matters, too. For instance, will you use the word “shopping bag” or “shopping cart”?

Be bold. Use your website design to bring your brand story to life.

3. Design for Navigation



Navigation helps visitors explore your online brand. When done right, it will lead your audience to what counts most to the customer. avigation plays a critical role in your website design. Represent your business well with an easy-to-use menu and well-organized layout. Your customers will love you for it.

Navigation plays a critical role in your website design. Represent your business well with an easy-to-use menu and well-organized layout. Your customers will love you for it

4. Design for Accessibility



Accessibility gets overlooked in website design. Brands desire to attract as many people to their site, but they often forget the different needs of their consumers.

In a broad sense, accessibility is all about designing your products, services, and brand experiences to cater to everyone, including different abilities. For example, if you had a physical store, you would build a ramp for individuals who use wheelchairs.

The same principle holds true for online shoppers. You can add alt text to all your images; that way, screen readers can speak the text to visually impaired individuals.

To accommodate people with color blindness, you can use symbols along with colors to convey a message. You might add an exclamation point to signify importance.

5. Design for Shopping



Shopping should be an enjoyable experience. You want consumers to feel comfortable browsing the latest products and adding items to their carts. The brand-consumer relationship relies on trust. People want to patronize credible businesses. No one likes returning defective products or writing a negative Yelp review.

With design, you can exude trustworthiness with testimonials from real customers, an honest pricing page (no hidden fees), and any recent brand achievements. These elements add to your brand’s integrity.

Moreover, good design makes it effortless to shop. Move your brand forward with a design that emits trust. Your mission is to give customers a reason to come back to your site.

Represent Your Business



Your website design is a reflection of your business. Take the time to decide how you want customers to perceive your online presence. To manage your website more efficiently, check out Programage’s web design services.


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