How To Design and Develop SEO Friendly WebsitesThere are billions of people who use search engines daily to get information’s about a product or service and they most likely visit the websites on the first page in search engines only. It is of importance to
have your website on that page for more traffic and customers.
It is also of great value to your business if your website is SEO friendly so search engines can crawl each page, interpret your content and index in their database for user’s experience which is the first step in getting your website optimized.
The steps you need to take to make your website meet search engine standards are quite a lot and if you don't have an SEO team and strategies to help you design and develop an SEO friendly website, you might get exhausted. In this regard, you can hire any Magneto ecommerce agency or your preferred SEO
Agency to implement this task and also get your website on the landing page in search engines.
In this article, we will focus 4 tips that can help your team build a successful SEO friendly website.
Make sure the website is viewable on all browsers and search engines can crawl your site. Viewers are impatient and if your site does not open, they will move to the next URL which will hinder traffic on your site and likely purchase of your product or service.
Also check your page speed, make sure the speed on your website is optimized and viewers can scroll through within a short period, you can also get the "Google's mobile friendly test"; which is free for a feedback and detailed report on what you can do to increase the speed on your website.
Lastly, ensure users can navigate your website easily. Use text links in the menu bar and footer to support navigation to all part of your site.
2. Content marketing
When you're about to develop a website, you need to have a theme in other for you and your team to have an idea of what kind of content you want in your site, also plan on how to compose them so that they are not scattered everywhere and end up confusing users, the search engine and even yourself.
The contents on your website are what depict the image of your business and get you customers so it needs to be structured. There are various content marketing funnels you need to look at before you design your web such as the Awareness, which is the first funnel and comprises of FAQS, informational
articles and blogs, the middle funnel is consideration which comprises of guides and case studies then the bottom funnel drives conversion and includes reviews.
3. Keyword search
Make use of keywords related to your website but do not limit the search to just an article, incorporate it into the website and ensure you use them naturally.
Most searches are based on a keyword and the search engine crawls and index the pages centered on that word which improves your ranking.
4. Social media integration
Incorporate your social media handles to the design of your website for search engines to rank your site and for customers to see your business as personable.
Junaid Ali Qureshi